Imagine if you were comparing two products to buy online. Both look nice, but one has a fantastic description that gets you excited about the company and one has a few sentences that aren’t very put together. Which one would you buy?
Consider the same question for your art business! Writing a killer Artist About Me Page lets you connect with your audience, builds up your credibility as an artist, and makes your buyers feel more attached to your artwork.
So how do you write one? By answering these five simple questions, you will learn how to craft a complete Artist About Me page that will tell your story, enchant your audience, and keep people’s eyes on your art.
1. When?
When did you begin taking an interest in art? Did you start as a child because you grew up in a house full of artists or did you start later in life when you finally had the time for that painting class?
Providing a story will capture the attention of readers in an interesting way and will leave them wanting more. And, the more they can relate to you as an artist, the more invested in your work they will become.
Great idea by Rebecca Crowell - she includes a video to tell her story in her About Me section!
2. Why?
Why do you make this kind of art? Whether it’s a certain medium or technique you love using, or why you chose the human figure over landscapes, tell your audience! People came to your page for a reason–they love your artwork. Make them fall in love even more by sharing why you are excited about your work, too.
Important advice from Alyson Stanfield's "Supply Your Why In Your Artist Story."
Do you have a mission or art philosophy you want to share with the world? Describe what drives you. Wouldn’t you rather buy artwork from someone who is sincerely excited about what they are creating?
Now impress them.
3. Who?
Who are you? Basic information like where you are from and where you currently live and work helps your audience easily connect to you. Maybe these locations have even influenced your artwork. This gives you another great story to touch on or a connection to someone who wants to buy from a local artist.
4. Where and What?
Where has your artwork been shown? Including the galleries, exhibitions, and other places your work has been featured builds credibility. Don’t stop there, either.
What art education have you completed? What awards did you receive and what achievements in the art world have you accomplished? Answering these questions builds confidence in your ability as well, but just remember to keep it organized to appear confident, yet humble.
5. How?
How can your audience get in touch with you? If they want to buy a piece or feature your work they’ll need good contact information to make that happen. Include links to your website’s contact page or include your preferred method of communication at the end of the section. Always make it as easy as possible for them to reach you, so your art business can thrive!
Artwork Archive artist Peter Bragino has a terrific About Me section that includes these answers and more!
Want to know the best part?
Your Artist About Me page is just another great marketing tool you can use to boost your art career. You can use it not only to attract sales on your site, but apply for artist opportunities, social media marketing, and for your Artwork Archive Public Page on Discovery. They come in all shapes and sizes, so make sure it truly tells who you are. Including the necessary content and making it interesting will help you seem more professional and put together, helping you get noticed in the right kind of way.
Want more tips for branding yourself online? Check out our article: Are You Damaging Your Online Art Brand? (And How to Stop)
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